Here is the Facebook URL: https://www.facebook.com/platinumdetailstg
Here is my mission statement letting everyone know what Platinum Detailing is all about.
Mission Statement:
Platinum Detail is a mobile detailing service for anyone in need of a clean ride. Detailing is offered for cars, trucks, and trailers of any kind. We are committed to excellent service and quality in everything we do. We aim to provide a pleasant and satisfying experience for each of our customers. We abide by honesty and make our services as convenient for you as possible.
I wanted to reach a variety of people with this page. It could be from someone in college, to a soccer mom, or even an older single guy. Here are the 3 Persona's I wanted to reach:
Mark is 56, a real estate agent who is currently single after loosing his wife a few years back. He has two kids with 5 grand kids. He enjoys being in the outdoors and playing golf every chance he gets. He enjoys hiking and going for scenic drives when he can. He uses social media to establish dating ties, keep updates on his children and grandchildren, and stay in touch with friends.
Shela is 34, married with four kids under the age of fifteen. She is a stay at home mom who keeps busying taking care of her children and keeping the house orderly. Her and her family love to go hiking and be in the outdoors. The whole family is very active in sports, and she is constantly running kids from one practice to another. Her social ties share ideas on how to's, recipes, and ways to relieve stress. She finds these ideas, and keeps in contact with close friends and other mothers through Face book.
Joseph is 23, attending Dixie State University earning a degree in Business. He is single and currently dating to find his significant other. He enjoys hunting, fishing, and going off-roading in his truck. He basically lives out of his truck because he is always on the go. Joseph uses social media to stay connected with friends back home, to look for possible dates, as well as to share his fun adventures that he has.
For my ad I stayed within twenty miles of St. George. Because we are a local business we don't travel to far. I chose to keep it between the ages of 18-65+. I added interest like vehicles, pets and anything outdoors.
Below is my actual ad. My text says, "Mobile Detailing for any vehicle that is dirty from daily routine to spontaneous adventures!" With this text I was hoping to include anyone who gets their vehicle dirty, as well as keep it simple. I stuck with the company logo so people would learn to recognize it. If I could go back and change my ad, I might bump up the age a little bit, as well as put more detail into interests and hobbies to really narrow in on the audience I want to reach. I also would like to actually run the ad and see how it helps the company.
Doing this Facebook page was a lot of fun for me. I didn't know there was the insights portion to a page so being able to look over that has been such a good learning tool. First lets start with likes. Overall when the page first started we skyrocketed in likes pretty quick. I accredit this to the owners sharing and telling people about their page. People want to support them so they go and follow the page. There have been plateau's, but overall there is a steady increase. I think as more people get to know about us we will continue to get more likes and increase our fan base. Overall we haven't lost too many people. Maybe lost one right at the beginning but I couldn't tell you why that happened. Could have been an accidental like.
When it came to reaching people I wasn't as successful as I thought I would overall. I averaged around 40 people reached and my highest was close to 500. When I first started the rage I was able to reach lots of people I think because we had just started. However after time, it slowed down for us. The posts that reach the most people and do the best so far have been things about the owner's (info. about them/pictures) as well as before and after pictures. Overall the reach wasn't as good as I wanted it to be. I hope to find ways to reach more people in the future, and get them more involved as well. I am able to get a lot of likes, however I want more people sharing and commenting on our posts.
Visits to the page went well overall. With this page, I wanted more everything then what I actually got, but being it only two months and finally getting the hang of things, I think I can improve the page for the future. Most of my page visits came from my timeline just as I figured it would. I am happy about this because everything on the timeline gives you a little idea of what Platinum Detail is all about. I hope that as the page continues to grow and we become most consistent with posting, more visits and involvement will take place.
Overall I could reach about the same amount of people on any given day of the week. The times were a little bit all over the place. I assume this is because a lot of followers are in college so they get on constantly throughout the day. However, 8am and about 10pm overall is when most people were on. There was usually a spike around 6 or 7 pm and sometimes after lunch.
As mentioned earlier, my best posts were ones that talked about the owners, or before and after pictures right at the beginning. 11 am and 9 pm gave me my best engagement overall. These were two of the best times for me to post. Overall my posts were pretty sporadic. I think It did very well at the beginning like any page would but as time goes on, engagement starts to dwindle a little.
When it came to post types, overall every kind of post did good. Status had the most involvement but both photo and video were close behind. I think in continuing, I would add a little bit more variety to the posts. Try to add a few more videos of different lengths, add more or less photos, and continue with status updates to see if I could get more involvement.
My fan base was about what I expected it to be. I had about equal men and women like the page, with the average age group I suspected, 18-45. We had people from Utah like the page, as well as from neighboring states all the way to Tennessee. The far off fan base I believe is most likely family of the two owners.
I didn't have enough to show people engaged :( which makes me pretty sad, but I have people reached. It is a little higher in the age then I thought it might be, but it makes sense because it is the age of our customers and those getting their car cleaned.
Overall I had a great time doing this page and learned a lot from it. Over summer I think the owners will take over but I will hopefully continue to help with the page and accomplish some of the things I wanted to. I was able to learn a lot about Facebook but social media as well. I have a better understanding of what works and what doesn't. I think this company has a lot of potential and I hope to see it build and hope I can help contribute to it's success through social media.
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