Facebook Ad

For my Facebook Ad I wanted to get more likes. Because I am doing a page for a business, I think it's more important to have people know about it and like the page then to boost the individual posts. The more people who know about us, the better the business which the company will not complain about!

For my location, because it is a St. George based business I kept it local with a radius of 25 miles so people in the outskirts of St. George, like  Hurricane, could be included as well. I kept the age range from about 18-65+. While kids may not be able to afford the service themselves, they can spread the word to their parents and hopefully get business that way as well. Men and women were both included. For interests, I played around a bit. I could add all the different kinds of vehicles and trucks and things like that out there, but I just stuck with vehicles which encompasses them all. I included people with an interest in pets because most people who are pet lovers let them in their vehicles. Hair and hidden dirt can be all over and this is a service they might be interested in. I also added all sports and outdoors. I could have narrowed down this section but I think including all outdoor activities and sports would help reach more people. Both of those are activities that include getting dirty to some degree so all could be interested in a detail of their car. I made the connection to all, reaching me to about 86,000 people reached. Once again I wanted to reach as many people as I could with this ad.

For my actual ad, I chose to stuck with their logo for the business. It is crisp and clean and I think draws peoples attention. For my text I chose to do tell them what we did, mobile detailing, and then tried to make it relatable to everyone. I did that by choosing to say, " dirty from daily routines or spontaneous adventures!" Our vehicles can get dirty from daily routines, running kids around, getting in and out, etc. However sometimes we all chose to do those fun activities and just make the car a mess. I went with this because to me it helped people relate better and make the ad more personable to them. I know my ad would need some improvements if I actually did want to run it, but for now I think it's a great start!