For this semester I will be working on promoting a new business that my friend is starting up here in St. George. It is a mobile detailing service and the company is called Platinum Detail. My goal in doing this is to help get the word out for him and help the business grow and thrive.
Mission Statement:
Platinum Detail is a mobile detailing service for anyone in need of a clean ride. Detailing is offered for cars, trucks, and trailers of any kind. We are committed to excellent service and quality in everything we do. We aim to provide a pleasant and satisfying experience for each of our customers. We abide by honesty and make our services as convenient for you as possible.
3 Persona's:
Mark is 56, a real estate agent who is currently single after loosing his wife a few years back. He has two kids with 5 grand kids. He enjoys being in the outdoors and playing golf every chance he gets. He enjoys hiking and going for scenic drives when he can. He uses social media to establish dating ties, keep updates on his children and grandchildren, and stay in touch with friends.
Shela is 34, married with four kids under the age of fifteen. She is a stay at home mom who keeps busying taking care of her children and keeping the house orderly. Her and her family love to go hiking and be in the outdoors. The whole family is very active in sports, and she is constantly running kids from one practice to another. Her social ties share ideas on how to's, recipes, and ways to relieve stress. She finds these ideas, and keeps in contact with close friends and other mothers through Face book.
Joseph is 23, attending Dixie State University earning a degree in Business. He is single and currently dating to find his significant other. He enjoys hunting, fishing, and going off-roading in his truck. He basically lives out of his truck because he is always on the go. Joseph uses social media to stay connected with friends back home, to look for possible dates, as well as to share his fun adventures that he has.
Strategies:
There are a lot of strategies I can use to help make this page successful. The first thing I want to do is create a relationship. I plan on doing this by introducing the owners on the page with pictures. This way they will be able to know who is working on their cars and a little bit about them. I also plan on asking questions that will require feedback. This not only builds a relationship, but can also help give us a better idea of what the customers want.
I plan on being consistent with posts, and want to put out 2-3 a week. The posts will range from showing our appreciation to customers to inviting participation, and tips and tricks. I also want to post about our goals and the success of the company. I plan on also using pictures and videos to make the page compelling. I can do before and after pictures, videos of how simple tasks are done, how much the owners enjoy their job, etc. I think doing all of these things, a long with making adjustments as I go, will help make this page compelling and help the business grow and become successful.
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